How Does Your Organization Define “Success” in Social Media Fundraising?

Claire Kerr is the Director of Digital Philanthropy at Artez Interactive and author of the "Mobile Matters" and "Fundraising with Facebook" whitepapers.

Have you ever struggled to explain the impact social networking had on one of your fundraising campaigns?

It’s not too long ago that development professionals were collecting anecdotes, tracking “likes”, and counting retweets as an indicator of “success” on social media. Do you remember how cumbersome that process was? And to be honest, it wasn’t always useful!

Fortunately for those of us who love social channels, it’s now much simpler to prove that platforms like Facebook or Twitter (or even Pinterest!) have a measurable impact on your fundraising projects. More...