International student recruitment via informed choice

By Rahul Choudaha. Higher education institutions are increasingly expected to make tough, strategic choices to achieve their internationalisation goals in a cost-effective manner. For example, in the field of international student recruitment, institutions are often confronted with questions like: which countries and cities should we prioritise in terms of our recruitment efforts? Which segment of students should we recruit? Which recruitment channels should we use?
However, institutions unfortunately often lack the data or evidence that is necessary to make informed decisions. In a recent survey, chief financial officers of universities acknowledged that their institutions "did not have the data or the information to make informed decisions in key areas". Read more...