In Higher Education Social Media Is Your Job

By James Michael Nolan. I have altogether too many friends and colleagues in higher education who seem to think that being active in social media is a choice, on par with, say, choosing to watch Breaking Bad, or taking up golf.
A few still try to collect "cute points" for not being active in social media and remaining ignorant about it. "I wouldn't know the difference between a blog and a Tweetle," one told me. He was really pleased with himself.
Others righteously, publicly, and aggressively eschew the cute points and go after the moral high ground points of "Who has TIME for that nonsense?" or "People have forgotten how to have a real relationship..." Blah blah blah. More...