University's website is key hub for communicating distinctive qualities

By Jeff Johnson. When you think about what makes a university distinctive, what kind of qualities comes to mind? Is it their beautiful campus, or maybe their dedicated faculty? So many institutions share these fine qualities that they’re hardly difference-makers that will prompt prospective students to the decision point. College marketers, therefore, face the challenge of identifying and effectively communicating their exceptional assets – and culling input from across the board is the best way to do this, but it’s not always easy to facilitate. Read more...