Chatting One-on-One With 20,000 Applicants?

By Eric Hoover. Prospective students have a zillion questions for colleges, and they expect Google-fast answers. Yet no admissions office has enough of a staff to handle each and every query. That’s why Tessa McSwain sees promise in live chats. At the Rocky Mountain Association for College Admission Counseling’s annual conference here on Thursday, Ms. McSwain, assistant director of admissions at the University of Colorado at Boulder, described her office’s recent experiments with two forms of online communication. Read more...