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25 mai 2013

University fundraising: what the UK can learn from Canada

http://static.guim.co.uk/static/d700dbf8c1c58ee4662f6874d69baad6a401fa52/common/images/logos/the-guardian/news.gifBy Andrew Derrington. Major donors are motivated both by the excitement of giving and the satisfaction that their money has been put to good use, finds Andrew Derrington on a recent fundraising study trip. Canada is a good place to learn about university fundraising because the giving culture is fairly similar to the UK, but its practice tends to be about 20 years ahead. So it was that I recently found myself on the annual CASE fundraising study tour, which takes groups of academic leaders and fundraising professionals from Europe to Canadian universities to learn first hand how they approach this trickiest of businesses. Read more...
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