Foursquare Planning

By John McDermott. Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms. Location Data to Be Made Available to Ad Networks and Exchanges.
Foursquare has started pitching digital agencies on a new ad product that would use Foursquare's location and behavioral data to contextualize ads on other platforms, executives familiar with the situation said.
The ad product is still in development and will eventually allow advertisers to use Foursquare data to target ads purchased through ad exchanges or networks.
When launched, it will mark Foursquare's first attempt to generate revenue outside its app. Read more...