Why Universities Need to Get Smart on Crowdfunding

By Jonathan Sandlund. I speak often about the opportunity to couple investment crowdfunding with existing financial, intellectual and physical infrastructure. Universities have invested decades, and millions, in building all three. With access to biased and engaged capital (alumni); vast intellectual capital reserves (faculty and students); and expansive physical infrastructure (equipment, spaces), Universities are uniquely positioned to meaningfully capitalize on this opportunity. And doing so—integrating and championing a University crowdfunding solution— will create enormous value for its direct and indirect stakeholders, including students, alumni, and community members.
This is a dense subject so I’m going to break it into three parts: Part II of this University Crowdfunding series will speak to Alumni engagement; Part III will focus on the University’s community at large; but first, let’s start with the students. Read more...