Twitter and Facebook Navigate Underserved Students Through the College Process

By Cherise Lesesne. Facebook and Twitter were initially used at higher education institutions mainly to connect students to one another. The presence of social media soon grew to become a part of institutions’ business strategies. Through tailored marketing, recruitment and public relations strategies, social networks advertised a school’s presence. Now, each site’s ability to lure social interaction between prospective students and administration has begun the process of enabling a rather effortless transition for college students, particularly underrepresented students.
For underserved students, one of the most plaguing issues is affording and accessing college, as the lack of resources has been a perpetual struggle. Social networking, society’s most transformative and interactive tool, hosts applications that bring complex and inaccessible resources to all students. Founded on the campuses of higher education institutions, social media sites are incorporating a mixture of entertainment, interaction and guidance to the college admissions and completion processes. Read more...