New EAEA project ARALE

By Tania Berman. New EAEA project ARALE tracks the keys to successful adult education campaigns
EAEA's new project Awareness Raising for Adult Learning and Education (ARALE) aims to collect best practices of awareness raising and advocacy campaigns for adult education in Europe. The project got its kick-off meeting on the 4th of February 2013 in Copenhagen, Denmark. ARALE is a one-year project funded by the European Commission´s Grundtvig programme. Its objective is to analyse the criteria for success for adult education campaigns targeting policy-makers, general public or specific target groups. These campaigns will serve as a basis to determine key conditions and tools to create successful adult education campaigns.
The kick-off meeting took place in the cosy and beautiful office of the Danish Adult Education Association (DAEA), one of the three partners of the project. Other partners include EAEA and the Estonian Non-Formal Adult Education Association (ENAEA).