The university has everything to gain from Twitter

By Melonie Fullick. It’s possible that more people now have contact with universities, either directly or indirectly, than at any time in the past thousand years. This is a relatively recent development; since the 1950s, enrollment has ballooned at both undergraduate and graduate levels. Universities also receive increasing amounts of attention in the media, often in discussions of their role in the economy. In spite of this, what people actually know about the university as a public institution – and the kind of work its members engage in – can be very limited, since much of that work goes on “behind closed doors.” Read more...