Launching a new higher ed website is a lot like giving birth – with all its joys and challenges. Here are a few takeaways from someone who’s recently gone through the process. More...

If my recent appliance purchase taught me anything, it’s that you can draw a lot of parallels between shopping for a refrigerator and choosing a college. More...

Anyone who’s been in marketing for a good while, might be tempted to lament days past when higher education brands and messages came with some implied authority. More...

Developing a more effective website means paying attention to small details because sometimes they matter a lot. More...

There’s a good chance decision-makers on your campus believe your school has higher visibility in your own backyard than is likely the case. Market research can quantify that perception gap and help you build a strong case for a larger visibility budget. More...

In recent weeks, business analysts have been carefully monitoring the AT&T/Time Warner merger. With companies like HBO, Ameritech, and others caught in the shake-up, the impacts of the deal promise to be far-reaching for media, tech and other industries. More...

Recently, Google released a new tool to help college-bound high schoolers find clear, consistent and critical admissions information about the schools they’re considering, including demographics, tuition costs and post-graduation salaries. More...

The pitfalls that plague higher education communications have remained fairly consistent over the last 40 years. Donna Lehmann takes a look at the history of viewbooks and recaps some of those challenges. More...

What higher ed can learn from premium brands about gimmicks. More...