By Shira Lurie. When I got accepted into grad school, I felt like I had just won the lottery. Someone was offering me money to read all day, meet my academic heroes, and eventually write a book - I’d be a fool to pass that up. My elation lasted for the first few weeks of September, but after that, the grind of grad school began to take its toll. Read more...
University of Missouri Protests and Communications Implications
By Kevin Anselmo. We need to always be prepared for crisis communication. I can only imagine how difficult these past few weeks have been for communicators at the University of Missouri as they have navigated this crisis in which their school has been in the headlines for all the wrong reasons. More...The Importance of a Cohesive Brand for Millennials
By Alexandra Ritter. As an institution of higher education, you are constantly competing against other schools to reach, attract and convert students. With more than 7,000 postsecondary institutions in the United States, how do you plan on standing out? Do you have a marketing strategy? If so, is it heavily digitally-focused with a connection to your print and in-person tactics. More...Proactive Planning for Crisis
By Rachel Reuben. Active shooters. Campus on lockdown. Shelter-in-place. Racial tensions. Votes of no confidence. Bed bugs in residence halls. Inclement weather. Leadership transitions. Mascot changes. Hazing. Chemical spills. Student deaths. More...A Good Wife's Tale
By Teresa Valerio Parrot. I’m a fan of CBS’s The Good Wife. (The front desk staff at Miami University’s Marcum Hotel and Conference Center got me hooked on it.) I appreciate how witty and smart the show is and I love that it occasionally features storylines that are higher education-based, providing a fantastic window into how higher education is perceived by the general public. More...Marketing in Higher Education: The 4 P’s Model
By Deborah Maue. In higher ed institutions, the role of marketing can be fuzzy.We typically say that marketing is responsible for elevating the position and prominence of the institution. More...
5 Ways That Campus MOOC Initiatives Impact Local Residential Learning
By Joshua Kim. Are you part a MOOC at your school?
Have you taught, developed, TA’d, facilitated, designed, filmed, edited, assessed or communicated about an open online course at your college or university. Read more...
Will FaceTime Change Online Education?
By Joshua Kim. Have you been FaceTiming with friends and family? It’s different, right?
We’ve been FaceTiming with my older daughter in South Korea (gap year), my brother (new baby), and my parents. Where we once made phone calls we now FaceTime. Read more...
2 Big Books About Big Ideas
By Joshua Kim. I have a colleague who refers to the ceaseless jockeying for resources, attention, and influence as the Academic Game of Thrones. When I need to mentally escape the daily edtech academic grind I retreat into the magisterial world of big books on the history of ideas. Read more...
EdX Is An Idea
By Joshua Kim. It has taken my participation in four EdX Global Forums, not to mention my own work at my school on open online learning courses on the edX platform, to finally understand that edX is really an idea. Read more...