By Angie Besendorfer - EvoLLLution. When I mention that I work for Western Governors University (WGU), an online university, many people tell me, “I tried that once but I just didn’t have the self-discipline.” Their experience with online learning included little beyondlogin information and a final deadline. Luckily, online education is progressing dramatically. More...

By Wayne Parkins - EvoLLLution. 1. What are the biggest challenges smaller schools face when it comes to marketing their programs?
One of the things I’ve focused on is understanding that your brand impacts who your future students actually are. As you think about what your brand is from a marketing perspective, you must have realistic goals. You’d be surprised how many schools still view the use of the Internet and online learning as creating that big blue ocean of opportunity. More...

By Craig Maslowsky - EvoLLLution. Higher education institutions across the country are facing enrollment challenges in the face of escalating competition and increased differentiation across institutions, especially in the distance education space. While an investment in marketing is an important aspect of holding your ground in such an environment, the nature of the investment is critical. More...

By Dan Sommer - EvoLLLution. Higher education is a rapidly changing and evolving space. Everything from traditional academic institutions, for-profit schools, online universities and specialized skills programs are making headlines as players in the higher education market continue to refine their plans for success in a crowded and competitive market. Some of the biggest stories have been around the fact that in the last few years, colleges have seen declining enrollments for the first time since 1990. More...

By Devora Shamah - EvoLLLution. Look around a typical college and you will see a great diversity of students working toward their postsecondary credentials and degrees. While some campuses still predominately serve students who have come directly from high school with the goal of completing college educations before entering the workforce and focusing on family life, an increasing number of campuses serve students who arrive from different junctures in their lives. More...