L'achat de liens sponsorisés sur les moteurs de recherche, également appelé search marketing ou référencement payant, constitue un des moyens privilégiés de se faire connaître sur Internet. Il existe aujourd'hui trois grands moteurs de recherche en France...

Hung Out to Dry by the Sponsors With WalMart selling sanitized versions of music and video and greater corporate influence reaching intoi affairs of academia and culture, it's worth looking at this cautionary tale about what happens when creativity pushes...

CNN Backs Off on Sponsorships Bid CNN backs of a plan to sell sponsorships on its "non-commercial" alternative to Channel One, a service that distributes news programming into classrooms. But as one critic points out, CNN doesn't need to sell advertising...