By Rob Zinkan. Higher education marketing is frequently derided for its lack of differentiation, and the much-maligned tagline is often front and center in such critiques. Frankly, I’m tired of the constant disparaging of higher ed taglines. I don’t think it advances the conversation. More...

By Cristal Steuer. Beginning last Friday and running through August 21st, it is and will be impossible to scroll through news feeds, turn on the television, or look at our local papers, without learning of stories of Olympians who have overcome struggle and inspired a nation, those who have won gold, and those who have just missed out on a medal by .002 of a second. More...

By Jim Newberry. Campus communications professionals and lawyers must interface regularly, and often their professional interests appear to be at odds. The communications office needs to build strong relationships with the media to enhance the reputation of the institution, and often that means providing information to the public through reporters. More...

By Paul Redfern. You can’t get ahead of the game if you’re doing what everyone else is doing. At Gettysburg we constantly look for new opportunities, especially if they’re free, take a fairly small amount of resources to implement, and help us meet our marketing objectives. More...