24 août 2019
24 août 2019
What’s the reputation of your institution worth?
Sustaining your institution’s reputation requires vigilance in the era of disruption and distraction. More...24 août 2019
Creating a Culture of ROI
Ensuring ROI on your institution’s communications and marketing requires leadership -- and buy-in. More...24 août 2019
Institutional Branding Demands Presidential Ownership: An Open Letter to College and University CEOs
For an institutional branding effort to succeed, presidents must provide leadership and champion the cultural change that breathes life into a brand foundation. More...24 août 2019
Creating a Partnership With the Advancement Office
Despite the occasional challenges, creating a partnership between fundraising and marketing is essential. More...23 août 2019
Who Is Telling Your Story?
It’s likely not your students. But maybe it should be.Many consumer brands are shifting their communication model away from traditional brand-to-consumer marketing and toward consumer-to-consumer marketing. More...
23 août 2019
Three Tips for Managing Website Chaos
Managing a university website without governance is like trying to manage gunslingers in the Wild West. You need a sheriff, deputies and basic laws to clear things up. Saddle up and hang on. More...23 août 2019
Smart Language Always Puts Your Audience First
Language can be beautiful, especially for the marketer. It can persuade, inspire, inform, illuminate, challenge, intrigue, motivate and stay in the audience’s mind well beyond the conclusion of a campaign, landing page, ad, or social post, if wielded with deftness.It can also confound, confuse, dilute, disappoint, and frustrate — particularly when language gets in the way of information, intent, meaning, and clarity. And while there are a multitude of reasons this happens (there are, after all, somewhere between 6,500 -7,000 languages in the world and countless ways to use language), marketers should strive to use language in ways that give their audiences what they need. More...
23 août 2019
Moody's Maintains Negative Outlook for Higher Ed
By Rick Seltzer. The higher education sector will be stabilized for the next 12 months by state funding and investment returns, even as hypercompetition and an intense focus on affordability limit revenue growth, according to a midyear evaluation published Monday by Moody’s Investors Service. More...
23 août 2019
Conflicts Threaten Accreditation of Cincinnati Christian
By Rick Seltzer. A small Christian university in Cincinnati is in danger of losing accreditation after the Higher Learning Commission identified problems including its president holding three positions, posing a conflict of interest, according to The Cincinnati Enquirer. More...
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