By Caity McLaughlin Lischick and Roger Sametz. Research is key to moving your brand forward. More...

By Michael Stoner. Stories can help to bolster the reputation of individual institutions -- and higher ed in general -- by showing that we're listening and addressing public concerns. More...

By Virginia Coombs. Campus marketing practitioners should be involved in academic program review and planning. More...

By Joel Anderson. This Sunday -- despite near-historic levels of political unrest and national anxiety -- over 100 million Americans will still gather around the old flat screen, nacho to nacho, and collectively engage in one of our most hallowed, patriotic pastimes: impetuously arguing over which Super Bowl commercials are pretty darn good and which ones … aren’t. More...

By Eric Sickler. Is marketing proficiency the greatest service you and your team can provide your school? Or should you also challenge yourselves to a more profound standard. More...

By Teresa Valerio Parrot. There was a lot of water cooler and social media banter after Kellyanne Conway introduced the phrase “alternative facts” to our nation’s vocabulary. The overwhelming sentiment was that it is absurd to say there are multiple facts or data points to describe a single situation. More...

By Roger Sametz. Introducing an eight-part series on how to craft an authentic, differentiating brand. More...