By Michael Stoner. Prospective students -- teens and older students alike -- are repeat visitors to the “academic program” pages on higher ed websites. More...

By Seth Odell. It's evening, the room is dark, the TV is on, and you're staring at anything but your TV. Your smartphone. More...

By Peggy Kuhr. Every so often, we need that reminder to just. stop. multitasking. Some of the most important things we do on the job need the full span of our attention. More...

By Tim Jones. One of the things that fascinated Alexis de Tocqueville, observer and critic of democracy, was the extraordinary extent to which Americans “associate.” More...

By Tim Jones. One of the most frustrating answers to the question “who is your audience?” is all too common in higher ed — “everyone.” But that answer doesn’t help anyone. More...

By Syd Steinhardt. Layoffs. Buyouts. Closings. Yes, we have all heard of the decimation of the once-powerful mainstream media outlets and the rise of alternative methods of gathering and disseminating news. More...

By Susan T. Evans. Governance is not just for website management. Deploying a successful and integrated marketing plan for a higher education institution relies on the work of internal stakeholders. Yes, we need governance for marketing. More...

By Megan Brenn-White. Lofty (yet unsubstantiated) claims of “high-quality teaching” or graduates who “go on to start amazing careers in a variety of well-known companies” don’t cut it for international prospects. Real evidence is needed. More...

By Jim Reische. You’re about to build your dream house. Big or small, ultra-modern or uber-traditional… you know what you want. And by some miracle, you’ve been graced with the resources to do it well. More...