By Paul Redfern. Every Intro to Marketing class covers the 4 P's of marketing: Price, Place, Product, and Promotion. Though higher ed may cringe at those terms, Chief Marketing Officers who limit their scope to Promotion will miss opportunities for distinction in the booming digital communications marketplace, unless they are involved in product development conversations, as well. More...Let’s Knock Down the Silos
By Paul Redfern. Every Intro to Marketing class covers the 4 P's of marketing: Price, Place, Product, and Promotion. Though higher ed may cringe at those terms, Chief Marketing Officers who limit their scope to Promotion will miss opportunities for distinction in the booming digital communications marketplace, unless they are involved in product development conversations, as well. More...

