Middle-aged people are the new swing voters

An election is coming. You may have noticed. The early phase of any campaign is the contest about what the election will actually be about – where the battle lines will lie. If you’re gunning for the Conservatives or Liberal Democrats you probably want it to be all about Brexit; if you’re backing Labour, probably anything but. Either way, we know with certainty that underlying the tactical battles of this election will be a crucial issue: age. More...