Building A Higher Ed Social Media Budget

By Stephen Downes - Stephen's Web. Building A Higher Ed Social Media Budget
Liz Gross, Gross, Point-Blank, 2016/10/25
I haven't seen this topic covered elsewhere, which is by itself something to recommend it. "Paying to promote posts—either to the organic audience or to a target audience.... is becoming the norm in higher ed. Of the 1,100 respondents to the 2016 CASE Social Media in Advancement Survey, 59% said they paid to promote posts on Facebook, and 18% paid for Twitter promotion." More...