Is higher education ready for blue ocean strategies?

By Marguerite Dennis and Richard Lynch. In 2015, an updated edition of Blue Ocean Strategy was published. The authors, W Chan Kim, the co-director of the INSEAD Blue Ocean Strategy Institute, and Renée Mauborgne, the INSEAD Distinguished Fellow, have been advising companies and organisations for more than a decade on “How to create uncontested market space and make competition irrelevant”. Read more...