Higher ed recruiters hesitant to use newer social media platforms

By Lauren Williams. Facebook, Twitter, YouTube and Instagram continue to be the most widely used online recruitment mediums for higher ed marketers, who may want to consider delving into other platforms now popular among high school seniors. Nearly four in 10 high school seniors reported using Snapchat, a photo messaging mobile app, but fewer than 3 percent of colleges and universities recruited with it, according to the “2014 E-Recruitment Practices Report” from Noel-Levitz. More...