L'achat de liens sponsorisés sur les moteurs de recherche, également appelé search marketing ou référencement payant, constitue un des moyens privilégiés de se faire connaître sur Internet. Il existe aujourd'hui trois grands moteurs de recherche en France :
- Google
- Bing
- Yahoo. Plus...
05 juin 2019
Bpifrance Création - L’achat de liens sponsorisés
21 juin 2018
Hung Out to Dry by the Sponsors
Hung Out to Dry by the Sponsors
With WalMart selling sanitized versions of music and video and greater corporate influence reaching intoi affairs of academia and culture, it's worth looking at this cautionary tale about what happens when creativity pushes the edge in a sponsored world. More...
07 mars 2018
CNN Backs Off on Sponsorships Bid
CNN Backs Off on Sponsorships Bid
CNN backs of a plan to sell sponsorships on its "non-commercial" alternative to Channel One, a service that distributes news programming into classrooms. But as one critic points out, CNN doesn't need to sell advertising to make the service worth while. More...
