Neuromarketing
This item, summarized nicely by Jay Cross, goes hand in hand with the previous one. "We identify with our product choices: 'If you like Chevy trucks, it's because that has become the larger gestalt of who you self-attribute as,' Kilts said, using psychology-speak. 'You're a Chevy guy.' Emotion trumps reason. Build your internal brand. More...

Marketing Science, Marketing Ourselves
The point of this article: "We need to ask whether we really want or need to proceed further down the market-driven path. Is some implacable economic mechanism forcing us to do so - is the deck stacked?" Enthusiasm for the pre-Cold War model of noncommercial academia, writes the author, stems from the idea that the academic has a committment to open enquiry, separated from personal or national prejudices. More...

Mindset Marketing, Behaviorism, and Deficit Ideology
Ryan Boren, 2018/07/19

This is a longish discussion and (mostly) collection of resources on the idea that successful learning requires a particular mindset (such as a 'growth mindset' or 'grit' or some such thing). These mindsets, argues Ryan Boren, become products that are marketed as part of learning technology. But they are misdirections. More...