By Scott Jaschik. Mount Holyoke College has abandoned a plan to change its logo to the design seen at right. Students and some others objected to the image because when the initials are turned on their side, the top two letters appear to create the Venus symbol traditionally used to illustrate "female." Many said that this was exclusionary of transgender students at the college. More...
If the term “enrollment funnel” is a foreign concept and effectively reaching your target audience is a constant challenge, keep reading. More...
By Claudia Civinini. Establishing a community feel is, beyond offering convenience features such as all-inclusive packages, increasingly more important for purpose-built student accommodation providers and investors, StudentMarketing told The PIE News commenting on a 2018 update of its 2017 Amenities in Student Housing report. More...
Most colleges and university admissions directors are satisfied with their marketing software but dissatisfied with their institution’s social media strategy, according to a recent survey by Inside Higher Ed and Gallup. More...
Smart Online Marketing Promotion Tactics
I signed up for the Scientific American RSS feed yesterday and found that just about every second feed is an add - I don't know whether these were inserted by the magazine of by the syndicator, NewsIsFree (who really ought to change their name). And every ad was the same, and had nothing to do with the magazine or my interets. More...
As recaps of this year’s AMA conference continue to be published, one major takeaway has been the importance of using emotion in our marketing and communication efforts. Whether it’s an appeal to true human connections, emotional branding, storytelling or describing our business as a business of inspiration, emotion as a communications objective is ubiquitous—even outside our industry. More...
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Vin Crosbie summarizes, "Though that title sounds dull, no other work has more influenced my thinking about online. When I came out of UPI, Reuters, and News Corporation in 1994, I couldn't understand why shoveling print content into online (as I had done at Murdoch's Delphi and iGuide projects) didn't lead to online publishing success. This paper explained why. It is indeed a description of the conceptual foundations of online media." What this paper captures, that many subsequent works don't, is the idea of 'flow' in electronic communications. More...
Par Frédéric Fougerat. L’omniprésence du web et des réseaux sociaux dans nos vies personnelles et professionnelles amène de nouveaux questionnements, notamment sur la prise en compte de la valeur sociale des candidats au moment du recrutement, ou de celle des collaborateurs dans l’entreprise. Plus...
1. Advertise in a variety of places—from local TV, radio and social media to high school job fairs.
2. Target specific populations through Facebook advertising.
3. Consider using virtual reality and other cutting-edge technology to show potential students what their jobs could be like. More...
University Business partnered with FedEx Office to develop and deploy this survey of higher education leaders, exploring the issues and challenges related to the branding or public image of their institutions. More...
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