Academic staff know exactly which students will be the best match for their programme. This fact and the related data enable us to deploy the services of marketers for marketing purposes in an even more efficient way. We need to work like a recruitment agency – each vacancy has a specific job profile. More...

As the dust settles on this year’s undergraduate recruitment round, vice-chancellors, directors of recruitment and finance directos will be reflecting on how many students their institution has been able to attract. Since the marketisation in England, brought about by the reforms introduced for the 2012/13 academic year, most universities have been aiming to grow or at least maintain their existing numbers. Most analysis and comment has therefore been about volume – at the sector level and for individual universities. More...

La pénurie de talents que connaissent certains secteurs oblige les entreprises à partir elles-mêmes à la recherche de la perle rare. En se faisant connaître, en mettant en avant leurs atouts. C’est le marketing au service du recrutement ou Inbound Recruiting. Plus...

Apprentissage immersif, expérientiel, « action learning »… les méthodes pédagogiques innovantes ont fleuri au cours de ces dernières années de sorte qu’on ne parle désormais plus d’apprentissage mais d’expérience d’apprentissage. Changeant de posture, l’étudiant et l’enseignant s’inscrivent désormais, tous deux, dans une démarche de co-construction de la connaissance et de la compétence. Plus...