Submitted by Stefanie Botelho. Ohio State University officials are correct to say royalties and licensing revenue from research aren't the best indicators of economic impact from research, says the head of the national trade group for university commercialization. More...
Commercialisation is top problem facing universities
By Brendan O'Malley. The top problem facing Russian higher education is commercialisation in the form of growing paid-for educational services that are filling the gap where pubic funding fails to meet increasing demand for education, according to new research among education experts. Read more...
Higher education is too important to be left to the market
“Both Four Corners and ICAC have highlighted the massive risks our public universities face when they become too reliant on international student fee income to sustain their financial viability,” said Jeanie Rea, NTEU National President.
“Both reports point to the dangers and increased costs associated with enrolling students to add to university coffers, rather than honest regard for the students’ preparedness, including language proficiency, to be able to successfully complete the qualification.
“The reports highlight the tensions between maintaining academic standards and commercial interests that are inherently a consequence of the competition our public universities face in international student markets. More...
Students worldwide fight back against commercialisation of universities – in pictures
Over recent months, academics and students in countries including Canada, the Netherlands and the UK have staged protests against funding cuts to courses, privatisation and precarious working conditions. We asked readers to share pictures of university protests and occupations taking place. More...
Universities are not franchises
Hardly a ringing endorsement for a key sector of our society that was once regarded for its independence of governance with the freedom to set its own research and teaching priorities, its multiple offerings tailored to different community needs and a place to foster judgment and critical thinking in its students. Read more...
University-to-Business Sales: How to Dominate the Corporate Learning Market
By Lisa Verma - EvoLLLution. The following interview is with Lisa Verma, director of custom and on-site programs at Louisiana State University. At the recent UPCEA South conference in Baton Rouge, Louisiana, Verma shared her thoughts on university-to-business, or U2B, selling and the best practices involved with developing robust and long-term training and education partnerships with employers. In this interview, she expands on that topic and discusses what it takes for a university to be successful in the highly-competitive corporate training marketplace. More...
Academics are HEIs’ greatest digital marketing resource
By Katie Duncan. Universities should put professors, researchers and other academic staff at the forefront of digital marketing campaigns in order to boost reputation and brand awareness, according to a panel of media and marketing experts. More...
Marketing For The Student, Not The Market
By Craig Maslowsky - EvoLLLution. Higher education institutions across the country are facing enrollment challenges in the face of escalating competition and increased differentiation across institutions, especially in the distance education space. While an investment in marketing is an important aspect of holding your ground in such an environment, the nature of the investment is critical. More...
Anemic academics surrender to marketisation
By Ben Etherington. FEDERAL parliament sits next week and on the menu is Christopher Pyne’s reform package for higher education. There will be a debate, but from the perspective of many who care about universities, it will be a pseudo-debate. It will concern not the framework of policy, but the mode of distribution of resources within a conception of higher education provision on which the two major parties have long been in agreement. More...
Make Bullying Stop
Blog Educpros de Julien Redelsperger. Big advertising campaigns, articles in newspapers, pedagogical workshops in schools, TV shows… you might want to know who deserves this huge communication strategy?
Well, unfortunately, this is a not the last pop star that teenagers love. It is a sociological concern that takes its root deep inside every school in the world: bullying. More...