By Stephen Downes - Stephen's Web. Guide to Digital Video Advertising
Interactive Advertising Bureau, 2020/01/17
The news that Google will be disabling tracking cookies in Chrome is the smallest tip of a very complex story about internet advertsing. This long article on digital video adevrtising is the rest of it. A complex advertising ecosystem has emerged; this article describes all the standards, the players, the market (mostly US), and the technology. You may be overwhelmed, but it's worth keeping around as a reference. You can be sure some or (probably) all of this technology will inform educational content design and delivery in the longer term. More...
20 février 2020
Guide to Digital Video Advertising
Commentaires