20 février 2020

Guide to Digital Video Advertising

By Stephen Downes - Stephen's Web. Guide to Digital Video Advertising
Interactive Advertising Bureau, 2020/01/17
The news that Google will be disabling tracking cookies in Chrome is the smallest tip of a very complex story about internet advertsing. This long article on digital video adevrtising is the rest of it. A complex advertising ecosystem has emerged; this article describes all the standards, the players, the market (mostly US), and the technology. You may be overwhelmed, but it's worth keeping around as a reference. You can be sure some or (probably) all of this technology will inform educational content design and delivery in the longer term. More...

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