The internet is awash with descriptions of Gen Z, the generation to which I belong and the generation with the highest participation in higher education. Of course, no generation is a homogenous group but there are generalised traits which are interesting to examine from a student welfare perspective. I have pulled out three:
- They are ‘sceptical about the cost and value of education’ , because they grew up during a recession;
- They value transparency and value communication that is ‘authentic, emotional and genuine’; and
- They are tech-savvy having been born into a world where technology and social media have always existed.