School Your Target Audience with Customer Training Software

By Stephen Downes - Stephen's Web. School Your Target Audience with Customer Training Software
Christopher Pappas, MarTech Advisor, 2019/02/22
The case study just briefly mentioned at the beginning - Samsung Nation - is the most interesting part of the article (I will admit that as a Samsung user since the S3 I had never heard of Samsung Nation). The point here is that companies are turning to e-learning for customer support. Not a new story. The purpose of the article is to convince readers that they need an 'eLMS' (Extended LMS) to do this. They are specifically "intended for external partner training. This includes sales channels, vendors, franchisees, and, of course, customers." I wouldn't follow the advice in the article, though. More...