Optimize Me: A Reporter's Journey Into the World of SEO and SEM

By Stephen Downes - Stephen's Web. Optimize Me: A Reporter's Journey Into the World of SEO and SEM
The story is ostensibly about advertising and search engine optimization (SEO) but in the end it comes down to a statement about identity. Specifically, the person who owns an identity on the internet is the person who optimizes it. Interestingly, social networks play a major role in that function. More...