It’s likely not your students. But maybe it should be.Many consumer brands are shifting their communication model away from traditional brand-to-consumer marketing and toward consumer-to-consumer marketing. More...
23 août 2019
Who Is Telling Your Story?
It’s likely not your students. But maybe it should be.Many consumer brands are shifting their communication model away from traditional brand-to-consumer marketing and toward consumer-to-consumer marketing. More...
Three Tips for Managing Website Chaos
Managing a university website without governance is like trying to manage gunslingers in the Wild West. You need a sheriff, deputies and basic laws to clear things up. Saddle up and hang on. More...Smart Language Always Puts Your Audience First
Language can be beautiful, especially for the marketer. It can persuade, inspire, inform, illuminate, challenge, intrigue, motivate and stay in the audience’s mind well beyond the conclusion of a campaign, landing page, ad, or social post, if wielded with deftness.It can also confound, confuse, dilute, disappoint, and frustrate — particularly when language gets in the way of information, intent, meaning, and clarity. And while there are a multitude of reasons this happens (there are, after all, somewhere between 6,500 -7,000 languages in the world and countless ways to use language), marketers should strive to use language in ways that give their audiences what they need. More...
Moody's Maintains Negative Outlook for Higher Ed
By Rick Seltzer. The higher education sector will be stabilized for the next 12 months by state funding and investment returns, even as hypercompetition and an intense focus on affordability limit revenue growth, according to a midyear evaluation published Monday by Moody’s Investors Service. More...
Conflicts Threaten Accreditation of Cincinnati Christian
By Rick Seltzer. A small Christian university in Cincinnati is in danger of losing accreditation after the Higher Learning Commission identified problems including its president holding three positions, posing a conflict of interest, according to The Cincinnati Enquirer. More...
For-Profit Board Seats Cause Headache for UNC President
By Rick Seltzer. Interim president updates ethics forms amid questions from reporter, highlighting issues over presidents serving on corporate boards -- and being paid for it. More...
Grappling With New Taxes
By Rick Seltzer. Business officers are becoming "very good friends" with the lawyers in their institutions as they wrestle with paying taxes in an uncertain environment. More...
NCAA Lawyers Up
By Rick Seltzer. Spending on outside lawyers jumped by $18 million in two years amid lawsuits. More...
Systemwide Shared Governance in Pennsylvania?
By Rick Seltzer. Move to study systemwide faculty body could be a key development as Pennsylvania's four-year university system tries to build a structure where students have access to courses and programs at any university. More...
Pennsylvania System Freezes Tuition for Second Time in 36 Years
By Rick Seltzer. The Pennsylvania State System of Higher Education will freeze tuition for the second time in its history for the upcoming 2019-20 academic year, a move that can be seen as a public gesture of goodwill, coming as the embattled system negotiates a cloudy future leaders hope will include structural changes and renewed support from lawmakers. More...
