18 mai 2019

Machine learning algorithms could personalize advertisements for individual consumers

Techno-News BlogAlthough brands often target a certain gender, age group or social group with advertisements, personality-matching ads could potentially allow marketers to tailor their products to a wider group of people. A consumer who might not consider shopping online at one store may discover that there are in fact items that would be appealing. More...

Posté par : pcassuto à - - Permalien [#]