When your institution’s scholarships and grants no longer hold a candle to those of some competitors, ideating new ways to show prospective students how much you care may pay surprising dividends. More...
How to Influence Online Conversations About Your Institution
New research draws link between institutional social media content, brand alignment, and online visibility. More...
It’s Time to Carefully Monitor Your Institution’s Facebook Results
The continuing bad news about Facebook may be eroding the confidence of consumers and regulators in the platform. More...
Being a Better Client
You’ll never hear a decent, self-respecting consultant or agency readily admit that higher education clients can be uniquely challenging. More...
Going Beyond Email for Alumni Engagement
Email marketing to alumni is effective, but we keep sending more and more. What’s the point of diminishing returns and how do we stem the tide. More...
The Big Gift You Haven't Heard About
By Marjorie Valbrun. A $5 million donation may seem like small change in the era of Bloomberg's billions. But at community colleges the impact can be dramatic. More...
When an Alumnus With a Mike Says Something Offensive
By Marjorie Valbrun. Cornell officials acted instantly when an honoree at an event used the word "Negro." Many present were upset but praised the university for not ignoring what happened. More...
Revolt Over Dean’s Ouster
By Marjorie Valbrun. At University of Southern California, some donors and trustees join with students and professors to demand that dean be kept in his job. More...
Priorities for Education Philanthropies
By Marjorie Valbrun. A new survey report on national and regional education funding has found “a deep shift” among major philanthropies toward investment in postsecondary education and work-force and career readiness initiatives over traditional K-12 reforms. More...
Diversifying Graduate Schools and the Faculty
By Paul Fain. While colleges and universities have hired more African American, Hispanic and Asian American faculty members than in the past, percentages of historically underrepresented groups among full-time faculty have not changed much over the last 20 years, even as diversifying the academy has become a top goal across higher education. More...