Ads Making Overtures in RSS

Ads Making Overtures in RSS
Some discussion of recent moves by companies like Overture, the search advertising division of Yahoo, which is working with Feedburner, to insert ads into RSS feeds. There are only a few places ads could be inserted into feeds; these services insert them at the source as they offer to create RSS feeds for you. More. More. The only other place, really, is in the RSS reader - and with 640 different readers available, that's not really a reliable placement. More...