Starbucks Tunes In to Digital Music

Starbucks Tunes In to Digital Music
This is a great example of the use of content to sell products of a more durable - or should I say, delicious - nature. Starbucks has announced the launch of a program to provide free access to online music while you are in their locations. The company also expects to sell some of these tunes - but I expect that people will in time get a free song with their Latte - after all, a cup of coffee is worth much more than a song, especially at Starbucks. More...