Business Blogs Provide Edge, Present Challenges

Business Blogs Provide Edge, Present Challenges
Take a perfectly good technology, apply it to the corporate arena, and watch it get ruined. I've seen this pattern before, and if this report from the ClickZ Weblog Business Strategies conference is any indication, I will see it again. Prepared and piloted content, corporate and legal approval, the public relations blog... all these are instances of the belief that bloggers are "writing as represents the company." Sheesh. More...