Four Things to Consider When Planning a Marketing Research Project. More...
24 août 2018
Thinking about Market Research?
Turning a College President Into a Thought Leader
Positioning your president as a thought leader is a goal of every college communicator and securing bylined op-ed pieces is one strategy that can help you achieve just that. More...
Rebranding Your School: When Is the Time Right?
Unless you’re launching a brand new school or recovering from a cataclysmic institutional disaster, mounting a wholesale rebranding effort is likely overkill. Don’t throw out your school’s brand equity baby with the bathwater. More...
The Leaders We Need Now
By Eboo Patel. One of my favorite authors is Zadie Smith. She’s a mixed race British woman who grew up in a housing project in north London. I remember reading her debut novel White Teeth as a graduate student at Oxford 20 years ago and being deeply inspired by the music she heard in the multicultural mosaic of modern life. More...
On Hannah Gadsby, Spike Lee and Kwame Anthony Appiah
By Eboo Patel. Do the conventions we follow when we talk about identity issues in diversity circles confine or liberate. More...
