26 juillet 2018

Marketing Influences Everything

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrAnyone who’s been in marketing for a good while, might be tempted to lament days past when higher education brands and messages came with some implied authority. More...

Posté par pcassuto à 21:33 - - Permalien [#]

Paying Deeper Attention to Your Institution’s Website

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrDeveloping a more effective website means paying attention to small details because sometimes they matter a lot. More...

Posté par pcassuto à 21:32 - - Permalien [#]

Understanding Your School’s Visibility Chasm

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrThere’s a good chance decision-makers on your campus believe your school has higher visibility in your own backyard than is likely the case. Market research can quantify that perception gap and help you build a strong case for a larger visibility budget. More...

Posté par pcassuto à 21:31 - - Permalien [#]

Communicating Change

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrIn recent weeks, business analysts have been carefully monitoring the AT&T/Time Warner merger. With companies like HBO, Ameritech, and others caught in the shake-up, the impacts of the deal promise to be far-reaching for media, tech and other industries. More...

Posté par pcassuto à 21:30 - - Permalien [#]

Google and the College Search

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrRecently, Google released a new tool to help college-bound high schoolers find clear, consistent and critical admissions information about the schools they’re considering, including demographics, tuition costs and post-graduation salaries. More...

Posté par pcassuto à 21:28 - - Permalien [#]

Everything Old Is New Again

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrThe pitfalls that plague higher education communications have remained fairly consistent over the last 40 years. Donna Lehmann takes a look at the history of viewbooks and recaps some of those challenges. More...

Posté par pcassuto à 21:27 - - Permalien [#]

The Problem With Giving Days

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrWhat higher ed can learn from premium brands about gimmicks. More...

Posté par pcassuto à 21:26 - - Permalien [#]

The Babel Problem with Big Data in Higher Ed

http://www.insidehighered.com/sites/default/server_files/styles/large/public/digital_tweed_blog_header.jpgRather that creating a “data gumbo” rich with integrated data sources, most colleges still experience “data babel” – critical operational challenges that involve applications, platforms and data bases that do not “talk” with one another and are difficult to integrate. More...

Posté par pcassuto à 00:53 - - Permalien [#]

La licence - 23.07.2018

Screenshot-2018-4-21 Journal de mise en ligne - ESR enseignementsup-recherche gouv frLa licence se prépare en 3 ans après le baccalauréat, à l'université. Elle existe dans la quasi-totalité des disciplines et des secteurs d'activités.

Posté par pcassuto à 00:21 - - Permalien [#]

Entreprises innovantes en région Centre-Val de Loire : venez échanger le 23 octobre avec des créateurs d'entreprises

Screenshot-2018-4-21 Journal de mise en ligne - ESR enseignementsup-recherche gouv frA l’occasion des 20 ans du concours national I-LAB d’aide à la création d’entreprise de technologies innovantes et de la remise des prix de l’entrepreneuriat étudiant, le Lab'0 organise à Orléans une après-midi de rencontre qui permettra d'échanger avec des créateurs d'entreprises innovantes et de découvrir les nouvelles opportunités de soutien. Plus...

Posté par pcassuto à 00:21 - - Permalien [#]