Anyone who’s been in marketing for a good while, might be tempted to lament days past when higher education brands and messages came with some implied authority. More...
26 juillet 2018
Marketing Influences Everything
Paying Deeper Attention to Your Institution’s Website
Developing a more effective website means paying attention to small details because sometimes they matter a lot. More...
Understanding Your School’s Visibility Chasm
There’s a good chance decision-makers on your campus believe your school has higher visibility in your own backyard than is likely the case. Market research can quantify that perception gap and help you build a strong case for a larger visibility budget. More...
Communicating Change
In recent weeks, business analysts have been carefully monitoring the AT&T/Time Warner merger. With companies like HBO, Ameritech, and others caught in the shake-up, the impacts of the deal promise to be far-reaching for media, tech and other industries. More...
Google and the College Search
Recently, Google released a new tool to help college-bound high schoolers find clear, consistent and critical admissions information about the schools they’re considering, including demographics, tuition costs and post-graduation salaries. More...
Everything Old Is New Again
The pitfalls that plague higher education communications have remained fairly consistent over the last 40 years. Donna Lehmann takes a look at the history of viewbooks and recaps some of those challenges. More...
The Babel Problem with Big Data in Higher Ed
Rather that creating a “data gumbo” rich with integrated data sources, most colleges still experience “data babel” – critical operational challenges that involve applications, platforms and data bases that do not “talk” with one another and are difficult to integrate. More...La licence - 23.07.2018
La licence se prépare en 3 ans après le baccalauréat, à l'université. Elle existe dans la quasi-totalité des disciplines et des secteurs d'activités.
Entreprises innovantes en région Centre-Val de Loire : venez échanger le 23 octobre avec des créateurs d'entreprises
A l’occasion des 20 ans du concours national I-LAB d’aide à la création d’entreprise de technologies innovantes et de la remise des prix de l’entrepreneuriat étudiant, le Lab'0 organise à Orléans une après-midi de rencontre qui permettra d'échanger avec des créateurs d'entreprises innovantes et de découvrir les nouvelles opportunités de soutien. Plus...
