The Existential Question: Why Do We Measure?

The Existential Question: Why Do We Measure?
David Vance, Chief Learning Officer, 2018/06/15
My interest in measuring things is pretty minimal, but that's probably because my interest in the six reasons outlined in this article is pretty minimal. The six reasons are: 1) to answer questions, 2) to show results, 3) to demonstrate value, 4) to justify our budget (or existence), 5) to identify opportunities for improvement and 6) to manage results. More...