04 juin 2018

Inside the Brotherhood of the Ad Blockers

Inside the Brotherhood of the Ad Blockers
Adrianne Jeffries, Bloomberg, 2018/05/11
This is the debate in a nutshell: "online advertising has grown so predatory that while blocking is estimated to cost publishers billions of lost revenue a year, it’s started to seem less like robbery than self-defense: Ads slow devices, eat up data plans, and sometimes deliver malware. Meanwhile, the industry is building ever-more-detailed dossiers on every user based on web habits." So how can advertising possibly work online. More...

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