22 mai 2018

Parents Should Be Aware of Ads Posing as Games

Parents Should Be Aware of Ads Posing as Games
Welcome to the world of advergaming, the practice whereby advertisers market to kids by creative attractive games chock full of brand name promotions. This article explores several advergaming sites, including Nick.com, where a required plug-in is "a technological trojan horse for pushing slick ad messages on my 11-year-old son." Advertisers know what educators seem to have forgotten: that online gaming will catch and hold a child's attention. More...

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