26 mars 2018

Four Ways to Create a Successful Transition Environment

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrAccording to the Bureau of Labor Statistics, the average worker holds ten different jobs before age 40. I believe that we can only expect this number to grow in the future. Gone are the days when someone worked for one company for 40 years and retired. Most people will have to transition both in and out of several jobs and higher education marketing and communication professionals are no different. More...

Posté par pcassuto à 02:03 - - Permalien [#]


Articulating Your Institution’s Employer Brand

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrFaculty and staff are the heart of an institution. Colleges and universities have hundreds and sometimes thousands of employees who each day deliver on the institution’s brand promise to students and others. More...

Posté par pcassuto à 02:02 - - Permalien [#]

Shifts in Social Sharing Require Nimble Strategies

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrSocial media strategists know they need to be nimble to keep up with evolution in the various platforms we rely on for engagement. Now’s the time to prepare for less engagement on Facebook and Twitter as audience information seeking and sharing changes. More...

Posté par pcassuto à 02:00 - - Permalien [#]

What’s in a Strategy?

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrI talk a lot about the importance of marketing strategy. In an environment with limited resources – and let’s face it, everyone operates in an environment with limited resources – it’s important to spend time, money and energy on things that will contribute to business results.
 
So what is a marketing strategy? There are many definitions, but these are the elements that I include in a solid marketing strategy document:
Objective
What are you trying to achieve? The most powerful strategy documents state this as a measurable business goal. More...

Posté par pcassuto à 01:59 - - Permalien [#]

Where to Start With Digital Marketing

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrHigher education communications professionals need to understand and apply digital marketing as part of their toolkit in order to stay relevant in a highly competitive marketplace. Digital marketing refers to the many ways you can reach and market to your target audiences through digital channels and devices, including social media, email, digital advertising, and landing page/form strategies. More...

Posté par pcassuto à 01:52 - - Permalien [#]


Remember When Social Media Engagement Was Free? It Still Is.

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrNearly a decade ago, if your website was your empire, your social channels were your colonies—and all roads led back to Rome. That didn’t last long, though. Caesar had his Brutus, and Brutus flayed with advertising dollars. More...

Posté par pcassuto à 01:45 - - Permalien [#]

Minority Report

By Eboo Patel. I’m interested in asking hard questions about the diversity progressive paradigm, but it’s important to remember why that paradigm is justified in the first place. More...

Posté par pcassuto à 01:39 - - Permalien [#]

'Republican Like Me'

By Eboo Patel. A new book argues that tribal political affiliations are not just about the groups we cluster in but how we interpret facts and understand truth. More...

Posté par pcassuto à 01:38 - - Permalien [#]

Ani DiFranco, Bob Dylan and The Dangers of Identity Politics

By Eboo Patel. I started listening to Ani DiFranco in 1995, when I was in college and she had just put out Not a Pretty Girl, still one of my favorite albums. More...

Posté par pcassuto à 01:36 - - Permalien [#]

When Intersectionality Makes It Harder

By Eboo Patel. Let’s say you work in student affairs at a liberal arts college that has a progressive culture on identity issues. There are ‘Immigrants and Muslims Welcome’, rainbow flags and ‘I Am an Ally’ stickers everywhere. More...

Posté par pcassuto à 01:35 - - Permalien [#]