As higher ed futurists, we are asked about craven competition, niche branding, and distinctive marketing opportunities for a wide range of schools, colleges, and universities. One emergent strategic option for Engineering Institutes is to burnish their unique engineering, science, and technology niche, yet leverage the attributes and competitive advantages that come with attaining University Status. More...
Colleges are removing hurdles for students seeking counseling
For the seventh straight year, the rate of students reporting they may harm themselves—and, in turn, who seek counseling—grew, according to a new report by the Center for Collegiate Mental Health (CCMH). More...
Intersecting business with technologyFame, documented: East Mississippi Community College football
The vast majority of community college athletic programs operate in relative obscurity, known mostly at the local level, if at all. More...
Higher ed sees a rise in specialized MBA activity
Applications to full-time, two-year MBA programs in the U.S. have been down since 2014, and this past fall, 64 percent of programs reported declines, according to the Graduate Management Admission Council’s “Application Trends Survey Report 2017.”. More...
Higher ed study: Master’s degree ROI
Despite growth in the number of graduate degrees conferred, students have lacked vital information on the economic value of an advanced degree. A recent American Enterprise Institute report uses new data from Colorado, Florida and Texas to show that future earnings depend on the field of study. More...
Building contemporary environments upon old traditions
Higher ed museums continue to evolve, but tried-and-true practices drive current trends such as galleries with moveable walls, event spaces and AV technology. More...
E-sports opens athletics to new group of college students
Launching new athletic programs—a go-to strategy for driving enrollment and boosting campus enthusiasm—usually comes with some major costs. But some institutions have added a rapidly growing, co-ed sport that doesn’t require an expensive new athletic complex or a big travel budget. More...
Providers on what colleges could be doing to better use data for admissions and recruitment
In what ways do you see colleges falling short in utilizing data to make better admissions recruitment and acceptance decisions? What kinds of data should they be using more of or better. More...
A voice for native-serving institutions in higher ed
When it comes to underserved student populations, one group is often left out of the conversation: American Indians and Alaska Natives. More...
The higher ed admissions data pitch
College admissions teams now go beyond zip codes and SAT scores to micromatch students who are most likely to apply to, enroll in and succeed at their institutions. More...