29 mars 2018

Engineering Universities: Institutes embracing university status

University Business Magazine logoAs higher ed futurists, we are asked about craven competition, niche branding, and distinctive marketing opportunities for a wide range of schools, colleges, and universities. One emergent strategic option for Engineering Institutes is to burnish their unique engineering, science, and technology niche, yet leverage the attributes and competitive advantages that come with attaining University Status. More...

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