Google Thinks The Future Of The Web Is . . . Email
Mark Wilson, Co.Design, 2018/02/14
This is another phase of their Accelerated Mobile Pages (AMP) project. The idea is to deliver media content embedded in the email meddage, rather than having you open it in your browser (this of course ensures you never leave the Google environment). Why is this important? Well, it reflects the increasing importance of email to marketers as they lose their ability to position their content in social media. More...