People Don’t Want Something Truly New, They Want the Familiar Done Differently

By Stephen Downes - Stephen's Web. People Don’t Want Something Truly New, They Want the Familiar Done Differently.
Nir Eyal, StartupGrind, Medium, 2017/04/25
This is a familiar argument: "the graphical user interface, a milestone in the popularization of the personal computer, used familiar visual metaphors like folders, notepads, windows, and trash cans to appeal to mainstream users." More...