29 avril 2017

Your DIY Website Audit for International Recruitment

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Megan Brenn-White. In this post, we will outline a process to audit your site with the sole goal of improving international recruitment results. More...

Posté par pcassuto à 01:03 - - Permalien [#]


Marketing’s Role in Yielding Prospects

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Kirsten Fedderke and Suzanne Grigalunas. Remember the good old days, when yield was more predictable? When the pathways for students were clear, the internal roles of institutional marketing and admissions were defined, and yield was the sole purview of the admissions office. More...

Posté par pcassuto à 01:02 - - Permalien [#]

Trust, But Verify, Your Marketing to Teens

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Michael Stoner. From the standpoint of college marketers, “trust, but verify” means that we should seek opportunities to expand our knowledge of what teens think about our communications, what they value about them, and how we can improve their effectiveness. More...

Posté par pcassuto à 01:00 - - Permalien [#]

Why Yield Season Might Be Too Late

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Tim Jones. Yield season. It’s one of a few times during the year that higher education feels unlike any other industry. Very few others — if any — hinge a significant portion of their economic viability to the decisions a large number of 17 and 18-year-olds announce just before May 1. More...

Posté par pcassuto à 00:51 - - Permalien [#]

Common Ground - Privacy and cybersecurity

http://www.insidehighered.com/sites/default/server_files/styles/large/public/law.jpgBy Tracy Mitrano. How about privacy? With a law degree, and having cut my professional teeth on the impact that the USA-Patriot Act had on higher education, that would be a natural topic.  I could spice it up with national security, a subject that has long been aligned with issues of government surveillance. More...

Posté par pcassuto à 00:47 - - Permalien [#]


FERPA

http://www.insidehighered.com/sites/default/server_files/styles/large/public/law.jpgBy Tracy Mitrano. Congress originally passed the 1974 Family Education Rights and Privacy Act, or FERPA, in the wake of the Church Senate Committee investigations on law enforcement overreach. Privacy reached an apex. More...

Posté par pcassuto à 00:46 - - Permalien [#]

Commissioner Pai, Don’t Forget Higher Ed

http://www.insidehighered.com/sites/default/server_files/styles/large/public/law.jpgBy Tracy Mitrano. Last week the New York Times reported that Commissioner Pai, President Trump’s pick to lead the F.C.C., has been talking with industry leaders about his intention to re-categorize the internet. More...

Posté par pcassuto à 00:44 - - Permalien [#]

Dissonances and Paradoxes of Private-Sector Growth

By Abhilash G. Nath and Eldho Mathews. Despite the growth in private higher educational institutions, people in India still prefer public institutions over private institutions. More...

Posté par pcassuto à 00:32 - - Permalien [#]

Plagiarism: It’s All Greek to Some

By World View. As higher education continues to recruit internationally, institutions must support and monitor the movement of knowledge with greater care. More...

Posté par pcassuto à 00:30 - - Permalien [#]

The Innovation Session – Imagining the Future

http://www.insidehighered.com/sites/default/server_files/styles/blog_landing/public/StratEDgy%20Graphic%20Resized.jpg?itok=kIrUoz70By Margaret Andrews. I’ve been thinking (and writing) a lot about innovation in higher education lately, as the news for many colleges and universities continues to be about “challenges ahead.” For many schools it’s not a pleasant picture: rising costs, low graduation rates, student/employer skills mismatches, a difficult financial model, and the increasing pursuit of new revenue streams. More...

Posté par pcassuto à 00:29 - - Permalien [#]