By Megan Brenn-White. In this post, we will outline a process to audit your site with the sole goal of improving international recruitment results. More...
29 avril 2017
29 avril 2017
Marketing’s Role in Yielding Prospects
By Kirsten Fedderke and Suzanne Grigalunas. Remember the good old days, when yield was more predictable? When the pathways for students were clear, the internal roles of institutional marketing and admissions were defined, and yield was the sole purview of the admissions office. More...
29 avril 2017
Trust, But Verify, Your Marketing to Teens
By Michael Stoner. From the standpoint of college marketers, “trust, but verify” means that we should seek opportunities to expand our knowledge of what teens think about our communications, what they value about them, and how we can improve their effectiveness. More...
29 avril 2017
Common Ground - Privacy and cybersecurity
By Tracy Mitrano. How about privacy? With a law degree, and having cut my professional teeth on the impact that the USA-Patriot Act had on higher education, that would be a natural topic. I could spice it up with national security, a subject that has long been aligned with issues of government surveillance. More...
29 avril 2017
FERPA
By Tracy Mitrano. Congress originally passed the 1974 Family Education Rights and Privacy Act, or FERPA, in the wake of the Church Senate Committee investigations on law enforcement overreach. Privacy reached an apex. More...
29 avril 2017
Commissioner Pai, Don’t Forget Higher Ed
By Tracy Mitrano. Last week the New York Times reported that Commissioner Pai, President Trump’s pick to lead the F.C.C., has been talking with industry leaders about his intention to re-categorize the internet. More...
29 avril 2017
Dissonances and Paradoxes of Private-Sector Growth
By Abhilash G. Nath and Eldho Mathews. Despite the growth in private higher educational institutions, people in India still prefer public institutions over private institutions. More...
29 avril 2017
Plagiarism: It’s All Greek to Some
By World View. As higher education continues to recruit internationally, institutions must support and monitor the movement of knowledge with greater care. More...
29 avril 2017
The Innovation Session – Imagining the Future
By Margaret Andrews. I’ve been thinking (and writing) a lot about innovation in higher education lately, as the news for many colleges and universities continues to be about “challenges ahead.” For many schools it’s not a pleasant picture: rising costs, low graduation rates, student/employer skills mismatches, a difficult financial model, and the increasing pursuit of new revenue streams. More...
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